Monday, May 19, 2008

Choloclate, Part Dos

So after contemplating my chocolate episode the other day, I read today about one psychologist’s reason for my indulgence: “each instance of self-restraint weakens us a little more.” In other words, every time I passed up chocolate in the past, it was like adding helium to my burning chocolate desire. The quote came from Roy Baumeister, a social psychologist at Florida State University, c/o Laura Rowley’s recent article on understanding and controlling emotions during this tough economy. I think the moral of the story is that it’s difficult, if not impossible to go “cold turkey” when it comes to giving up wants. Instead, the article says, focus on cutting costs in a few specific areas or giving up a few “wants.”

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